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How to set up an IVR in Twilio

An IVR is the automated menu that answers your calls and routes them. In Twilio, you can build one that is simple for callers and reliable for you.

Published 2026-05-05 · by VIPBizExpert
Telephone 3d imageTelephonyVIPBizExpert guide

What an IVR is for

An IVR greets callers, offers options ("press 1 for sales"), and routes them to the right person, department, or voicemail, so fewer calls are missed or misdirected.

Building it in Twilio

You define the call flow with Twilio's tools, a greeting, menu options, and routing rules, then handle what happens when no one answers, with voicemail or a fallback number.

Routing and fallbacks

Good IVRs always have a fallback: after hours, on no-answer, or on an invalid choice. That is what stops a caller from hitting a dead end and hanging up.

Adding AI

You can combine an IVR with an AI voice agent so callers can just talk naturally instead of pressing buttons, and still get routed or booked.

FAQ

Quick answers

QCan the IVR route to my mobile?
Yes, you can route options to any number, department, or voicemail with fallbacks.
QCan I log IVR calls in my CRM?
Yes, calls can be logged to your CRM and trigger follow-up automatically.
QCan you set this up for me?
Yes. Book a free call and I'll scope it and, if it's a fit, build and connect the whole thing for you.
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